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Joanne was born in Glasgow, Scotland, where she lived till the age of sixteen. She then moved with her family to the island of Jersey in the British Channel Isles. Joanne was a junk-food addict for twelve years, which left her obese, depressed, and frequently unwell. After years of believing she was “just meant to be fat” Joanne attended a series of lectures by the author of Pure, White and Deadly, Professor John Yudkin, in London in the early 1980s. Joanne was inspired to learn more about the harmful effects of sugar, and she was determined to overcome her addiction to it. Over time, she transformed her mindset, her body, and her life. She lost 63 pounds, reducing from a size 20 to a size 10.
In October 1986, Joanne founded her Slimming Together programme. Since then, she has personally mentored tens of thousands of people in the UK and Southern California in transforming their lives, and has reached over a million more as a regular columnist for The Sunday Post Magazine (DC Thomson). Over the past twenty years, Joanne has worked and trained with some remarkable people including Dan Millman, Michael Bernard Beckwith, and the Grandmaster Jhoon Rhee.
In September 2008, Joanne established her Authentic Confidence programme as a path to self-empowerment. This spiritual development and life-management course includes natural ways to enhance mental wellness and strategies for managing stress, anxiety, depression, anger, grief, work-induced stress, family problems, shyness, and other life issues. Joanne discovered a passion for helping people to release emotional pain and have more peace and harmony in their relationships with others.
Joanne has been a vegetarian for more than twenty years. She enjoys yoga, swimming, and power-walking. She loves learning and she greatly enjoys musical theatre and she loves to sing and dance. Joanne is married to Zak, and together they love nature, animals, and long walks on the beach and along nature trails.